RomanceEverAfter
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People You Should Know A Conversation with Ross Howard, A Cure for Kirby, Meet Monica Davis and Geir Ness. The Beauty of Change Series Historical Romance Column and Book Reviewer: Kaye Hatfield NEW! Sam DeMarco Have you dreamed of starting your own business? Sam DeMarco, owner of Compliance Team, did and he tells us how he made his dream a reality! Photo Gallery Romance & You (Articles) Romantic Memoir
Quotes & Poetry Expand your quotes and poetic horizons by visiting our various Quotes & Poetry categories: Thought of the Week: Time for New Beginnings A series of 8 articles by Melissa Hamilton comprising a collection of principles that will allow you to make your vision for the future a reality. Read about the Amish, India, Philippines, Greece, & Rome.
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Publicity & Promotion Interview:
Francine Silverman
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I have a bi-weekly ezine for authors of all genres called Book Promotion Newsletter. It is completely interactive and subscribers are encouraged to contribute articles, questions, feedback, news, kudos, and tips. The subscribers are largely authors, but others are publicists, book reviewers, publishers, book coaches, ghostwriters and editors. The interactive nature of the newsletter creates a community of authors. The newsletter has grown from 10 to 1000 subscribers and has spawned a book and an Expert Site where 150 subscribers are answering book marketing questions for free. (Click "Ask the Experts" at my site www.bookpromotionnewsletter.com). Authors should not be intimidated by marketing. What mistakes do novice authors make when it comes to publicity and marketing?The first mistake is trying to pitch their book. Authors must learn that purchasers want to know the benefits. How will this book benefit me?
The second mistake is holding a book signing without a presentation or gimmick of some kind. I learned that lesson the hard way. People walking into a bookstore or other venue where a signing is held must be tantalized by a winning presentation, goodies, gimmick or competition. Otherwise, the author is destined to sit alone without a sale.What are the 2 most important "rules" that an author should know when it comes to marketing and publicity?As mentioned above, pitch the benefits - not the book. Know your audience - even before the book is written. If you don't know for whom you are writing, you won't know whom to target.Fran, you are the author of "Book Marketing from A-Z". What inspired you to write your book? What are some of the most important aspects of your book that a reader will find helpful in her marketing plans?I send every new subscriber a Q&A and after the newsletter was two years old, I had enough innovative ideas for a book. It's hard to say what readers will find more important because every author finds a special venue that works. For example, some readers might value the section on the Internet, whereas others might be inspired by the chapter called "Moving Up," demonstrating how authors became columnists or publishers.
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Photo Gallery
We
invited Francine Silverman, author of "Book Marketing from A-Z" to
share her expert advice regarding promotion of your work. Find out the
mistakes that new authors make promoting their books!